Glacier Country Regional Tourism Commission (DBA Glacier Country Tourism) is a non-profit organization dedicated to marketing Western Montana as a travel destination. We are recognized by Tourism Advisory Council (TAC) and the state as the official marketing organization for Western Montana. Glacier Country is funded in part by the state accommodations tax (bed tax) and by private membership funds.

Who we are: Glacier Country Regional Tourism Commission is a non-profit organization, dedicated to a balanced partnership among eight western Montana counties (Flathead, Glacier, Lake, Lincoln, Mineral, Missoula, Ravalli, and Sanders), Glacier National Park, and other entities.

Mission statement: Dedicated to promoting tourism in Western Montana

Vision statement: Be the leading force effectively marketing the region and educating the public regarding the power of tourism while encouraging respect for our outstanding natural environment and quality of life.

We, yearly, create a marketing plan to establish a strategy for all of Glacier Country’s advertising and publicity to: A) reach Glacier Country’s identified markets and audiences; B) present them with a unified message; C) create a desire to visit and, D) get visitors to come and stay in Glacier Country.

Values Statement: We will passionately pursue our mission with honesty, integrity, equality and respect.

Honesty: Operate fairly and with transparency to earn the trust of public and private partners, members and the travel and tourism industry at large.

Integrity: Exercise sound judgment and leadership benefiting residents and visitors to Western Montana.

Equality & Respect: Celebrate and honor the diversity of Glacier Country’s communities, cultures and natural beauty to foster a united sense of place.

Glacier Country's professional, dedicated and enthusiastic staff loves promoting Western Montana's Glacier Country as a travel destination.