Community Process
Our Destination Stewardship Plan was built through a community-driven process. As the strategy was developed, hundreds of stakeholders from over 75 communities across all eight counties were actively included through a variety of engagements—one-on-one interviews, town hall meetings, resident and stakeholder surveys, and focus groups. Their input defined the priorities that guide our work today.
How We Engaged
- Community Town Halls – We conducted 16 facilitated sessions (8 in-person and 8 virtual) with local residents to discuss gaps and opportunities in Western Montana's visitor economy.
- Resident Survey – More than 1,600 residents responded to an online survey gauging perceptions on livability, culture, economy and sense of place.
- Stakeholder Assessment – We gathered input through an online survey combining wide-ranging industry research with stakeholder perspectives to identify strategies for sustainable growth.
- One-on-One Interviews – Our consultants conducted direct conversations with key stakeholders across the region.
- Focus Groups – Interactive sessions with various industry segments (lodging, arts and culture, restaurants, outfitters, and others) and geographical areas within the region, featuring presentations followed by discussion on key issues and opportunities.
What We Learned
Our board of directors and steering committee took what we heard from our communities and created a long-term strategy that aligns with and complements existing community plans and initiatives. This plan is about our communities and how we can work together toward common goals now and into the future.
Get Involved
If you'd like to learn more about the process or be involved in the ongoing implementation of our stewardship strategy, contact Racene Friede, President CEO, at racene@glaciermt.com.
