Racene Friede, President CEO

With more than two decades of experience in Montana travel and tourism, Racene leads Western Montana’s Glacier Country with a focus on destination stewardship, industry advocacy and regional economic impact. Her work supports a strong, sustainable visitor economy that benefits communities across Western Montana and the state.

Debbie Picard, Director of Sales

Debbie leads the organization’s business-to-business sales efforts, promoting the region to domestic and international travel trade professionals, group tour operators, meeting and event planners. She helps connect industry partners with new markets and opportunities while showcasing the experiences and hospitality that make Western Montana a destination worth discovering.

Lucy Guthrie Beighle, Director of Communications

Lucy oversees communications and public relations for Western Montana’s Glacier Country, working with travel media and industry partners to share the stories, experiences and communities that define the region. She has more than 20 years of experience in public relations and communications.

Aerionna Skrutvold, Marketing Project Manager

Aerionna supports marketing initiatives through project management, data analysis, reporting, surveys and information management. Her work helps keep campaigns, partner projects and organizational initiatives moving forward with clarity, creativity and attention to detail.

Kristi McNeal, Director of Operations & Accounting

Kristi manages public and private budgets, financial reporting and operational processes for Western Montana’s Glacier Country. With more than 25 years of financial management and accounting experience, she also plays a key role in supporting the organization’s partnership program.

Megan J. Hill Sundy, Community Liaison

Megan works closely with communities, organizations and partners across Western Montana to strengthen relationships, encourage collaboration and support initiatives that enhance the region's vitality and visitor economy. Her work emphasizes community building, partnership development, leadership support and strategic problem-solving.

Raylene Rider, Office and Bookkeeping Assistant

Raylene supports financial processes, office operations and organizational administration for Western Montana’s Glacier Country. She has more than two decades of experience in banking, accounting and finance, bringing accuracy and care to the organization’s day-to-day operations.

Annie Mead, Partnership Sales, Windfall

Contract Agent of Western Montana's Glacier Country

Through the agency of record, Annie leads partnership sales and partner communications for Western Montana’s Glacier Country. Her background in marketing, business development and partner relations helps connect businesses with opportunities to engage in regional destination marketing.

Jessie Yeager, Senior Account Manager, Windfall

Contract Agent of Western Montana's Glacier Country

Jessie serves as the main point of contact for Western Montana’s Glacier Country through the agency of record, overseeing daily project operations and helping keep teams aligned. She brings nearly a decade of marketing and account management experience to the role.

Megan Richter Bland, Creative Director, Windfall

Contract Agent of Western Montana's Glacier Country

Megan leads visual creative direction for Western Montana’s Glacier Country through the agency of record. With more than 20 years of experience in creative direction and visual storytelling, she guides campaign concepts, design systems and partner-facing materials across platforms.

Holly Kuehlwein, Partnership Specialist, Windfall

Contract Agent of Western Montana's Glacier Country

Through the agency of record, Holly assists with marketing project management, partnership fulfillment and partner communications for Western Montana’s Glacier Country. Her background in publishing, project coordination and partner support helps keep partner-facing work organized and on track.

Haley Driver, Paid Media Supervisor, Windfall

Contract Agent of Western Montana's Glacier Country

Haley manages paid media strategy, planning, placement, monitoring and reporting for Western Montana’s Glacier Country through the agency of record. Her work supports campaign performance across platforms and helps ensure media investments are aligned with organizational goals.