We are the official regional organization responsible for managing and promoting tourism across eight counties in Western Montana. Our work ensures that travel benefits local communities, supports small businesses and helps preserve the natural and cultural integrity of the region.
As a destination stewardship organization, we collaborate with business owners, community leaders, Tribal Nations and public agencies to guide sustainable tourism development. We offer strategic support, marketing opportunities, research and resources to help our partners thrive—while ensuring Western Montana remains a place residents are proud to call home and visitors are inspired to experience responsibly.
This page is your introduction to who we are and how we work. Whether you're seeking to engage with our team, explore opportunities for your business or better understand the role tourism plays in our region, you’re in the right place.
Together, we’re building a stronger, more resilient Glacier Country—rooted in stewardship, driven by collaboration and guided by the values of the people who live here.
Learn MoreThere’s strength in numbers. That’s one reason why joining Western Montana’s Glacier Country as a marketing parter is an excellent, profitable business decision. Together, we can market our incredible attractions, communities, business and services to a vast audience for a fraction of what it would cost to do it alone.
LEARN MORE ABOUT PARTNERSHIPS
Nonresident Visitors Spent $1.79 Billion in Glacier Country in 2025.
Let Us Help You Stand Out in the Crowd.
“Western Montana's Glacier Country provides a marketing voice much louder than what we could do on our own. Their audience exposure and traffic are at a scale we’d be silly not to take advantage of.”
– Chase Averill, Flathead Lake Lodge
