Our Brand

Western Montana's Glacier Country’s brand is firmly integrated with the Montana brand.

Our offerings—specifically nature, communities and welcoming residents—blend together to provide services and experiences that help share our marketing messages, while effortlessly aligning with our three brand pillars:

• More spectacular unspoiled nature than anywhere else in the lower 48 states.
• Vibrant and charming small towns that serve as gateways to the state’s natural wonders.
• Breathtaking experiences by day and relaxing hospitality at night.

More importantly, it is the many Montanans who deliver authentic experiences that help turn our first-time visitors into return visitors.

• We are simple, but not unsophisticated.
• We are confident, but not arrogant.
• We are genuine, but not old-fashioned.
• We are grounded, but not stuck in our ways.