Updates + Resources

Photo: MTFJ Flathead

The Destination Management Strategy will provide the community and tourism industry with a 10 year action plan for responsibly stewarding our destination and promoting the economic health of our region. At each stage of the project, we will publish progress reports that detail the insights gained from our research and community engagement.


Reports and insights will be uploaded on this page throughout the Destination Stewardship process. The first insight will come after the virtual and in-person town hall sessions. (Check back for updates)


July 28, 2021: From Destination Marketing to Destination Stewardship, Maggie Dresser, Flathead Beacon

To address the inevitable influx, Glacier Country collaborated with other tourism bureaus, including Explore Whitefish and Discover Kalispell, to focus on destination stewardship while partnering with the national Recreate Responsibly initiative, which encourages messages like leave no trace, know before you go and wildfire safety.