Stakeholder Assessment

Photo: Noah Couser

Glacier Country Regional Tourism Commission is embarking on an important assessment of how the eight-county region known as Glacier Country scores as a tourist destination and have contracted the expertise of MMGY NextFactor and Destinations International for their diagnostic tool called DestinationNEXT.

The assessment takes the form of a 360-degree survey of key stakeholders in tourism, business, education, and government who would all find themselves impacted by Glacier Country Tourism’s ability to attract and inspire visitors to our region. The results of the survey will essentially be a report card for the health and benchmarking of Western Montana’s Glacier Country as a destination.

We are asking civic leaders and stakeholder’s participation in this important assessment of the visitor economy. The survey is comprehensive. Questions are simple and represent a broad set of topics addressing various elements of your county – including some elements which may seem beyond the scope of Glacier Country Tourism’s work, but indeed are relevant to and may impact visitors’ experiences. The survey should take approximately 20 minutes to complete. 

The survey will be available beginning November 1, 2021. Please check back for updates.