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Recreate Responsibly

Western Montana's Glacier Country is committed to promoting awareness and the necessity of Recreating Responsibly. Our program has two audiences—consumers and Montana business partners.

Consumer Messaging

Over the past few years, and in conjunction with Western Montana's Glacier Country’s Destination Stewardship Plan, our consumer Recreate Responsibly messaging includes information on Know Before You Go, Plan Ahead, Play It Safe, Explore Mindfully, Prevent AIS, Leave No Trace, Tread Lightly, Prevent Wildland Fires, Travel Responsibly With Pets, Be Wildlife Wise, COVID-19 Safety, Avalanche Safety, Respectful Travel on Tribal Lands, and Water Safety. You will find this information on a dedicated webpage at but also woven throughout on appropriate pages, in marketing campaigns, in the travel guide, and incorporated into the messaging and itinerary of media we work with.

Montana Business Partners

For Montana Businesses, Western Montana's Glacier Country has created a wholistic program with materials to put in your place of business and programs to help educate you and your staff on Recreating Responsibly.

Free Print Recreate Responsibly Materials

Western Montana's Glacier Country has designed a robust variety of print materials to display at your business and educate consumers on Recreate Responsibly messaging. These materials are completely free. Materials include 11 in x 17 in laminated posters, rack cards, table tents, business cards, and stickers and educate on the Recreate Responsibly categories identified in our consumer messaging.

Recreate Responsibly Materials Order Free Materials

Montana Recreate Responsibly Business Partner

The Montana Recreate Responsibly Business Partner is for businesses that want to engage in the movement by committing to implementing messaging into their marketing, operations and customer engagements.

Why you should get involved:

  1. To educate Montana’s visitors on key Recreate Responsibly principles, destination stewardship, and to help preserve the public lands around us. Be a part of the solution! We all need to work together to educate our visitors (and locals, too).
  2. Front-line staff at local businesses frequently interact with visitors and will be key in disseminating these messages and marketing materials.

Our certification program includes a list of activities (some big, some small), and we ask that you participate in as many as you can, with a minimum of three activities to be considered certified. We trust our business partners, and the certification is based on the honor system.

Recreate Responsibly Business Partners will receive a decal that can be applied to a business window or vehicle.

Recreate Responsibly Partner Sign Up

To further enhance our ability to reach travelers and visitors, Western Montana's Glacier Country has also partnered with the Leave No Trace Center for Outdoor Ethics to support stewardship education efforts with tourism organizations, partners, businesses and consumers. Leave No Trace is the most widely used stewardship education program on public lands across Montana, reaching millions of people each year with effective education that has been shown to reduce recreation-related impacts. With Leave No Trace being a critical component of the national Recreate Responsibly movement, our partnership further strengthens our commitment to responsible recreation education in Western Montana.  

Want to know more about how you can help? Watch this video on How Leave No Trace Can Help You Promote Responsible Recreation to Travelers and Visitors—presented by Andrew Leary, National Outreach Manager, Leave No Trace Center for Outdoor Ethics.

Take action now by taking this online Leave No Trace awareness course "Take Action to Protect the Outdoors." This course takes about 45 minutes and will provide you with a better understanding of recreation-related impacts, the Seven Principles and how Leave No Trace skills and ethics can help protect the outdoor places we love. Feel free to link to this video from your online marketing tools, confirmation emails, e-newsletters, etc.

Leave No Trace Take the Course

Leave No Trace Resources

Additionally, Western Montana's Glacier Country partnered with Tread Lightly!, whose messaging promotes responsible recreation ethics curated for specific motorized recreation sports. The mission of Tread Lightly! is to protect and enhance recreation access and opportunities for motorized recreationalist by promoting responsible outdoor motorized recreation through education on outdoor ethics and best practices.

Do your part by keeping trails clean and trash free and educating yourself on ways to ride responsibly specific to your motorized activity by taking the free Tread Lightly! 101 Online Awareness Course. Feel free to link to this course from your online marketing tools, confirmation emails, e-newsletters, etc.

Tread Lightly 101 Take the Course

Tread Lightly! Resources

The staff at Glacier Country Tourism made me feel included from the first time I met them. Membership has provided me with great networking and educational opportunities that have positively benefitted my community and my business. I am very grateful for their expertise.

- Victoria Lee, Glacier Distilling Company