Glacier Country Tourism

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WHO WE ARE Glacier Country Regional Tourism Commission is a nonprofit organization dedicated to a balanced partnership among eight western Montana counties (Flathead, Glacier, Lake, Lincoln, Mineral, Missoula, Ravalli, and Sanders), Glacier National Park, and other entities.

MISSION Dedicated to promoting tourism in Western Montana.

VISION STATEMENT Be the leading destination steward balancing our culture, natural environment, and quality of live and experiences.

We, yearly, create a marketing plan to establish a strategy for all of Glacier Country Tourism’s advertising and publicity to: a) reach Glacier Country’s identified markets and audiences; b) present them with a unified message; c) create a desire to visit and, d) get visitors to come and stay in Glacier Country.

VALUES STATEMENT We will passionately pursue our mission with honesty, integrity, equality and respect.

HONESTY Operate fairly and with transparency to earn the trust of public and private partners, members and the travel and tourism industry at large.

INTEGRITY Exercise sound judgment and leadership benefiting residents and visitors to Western Montana.

EQUALITY + RESPECT Celebrate and honor the diversity of Glacier Country’s communities, cultures and natural beauty to foster a united sense of place.

Glacier Country Tourism’s professional, dedicated and enthusiastic board and staff love promoting Western Montana’s Glacier Country as a travel destination.

These are the following qualities we value most:

  • Leadership/Integrity/Accountability
  • Collaboration
  • Stewardship
  • Inclusiveness/Diversity
  • Passion
  • Innovation
  • Travel/Adventure/Experience/Fun/Excitement
  • Community
  • Sustainability/Resilience

The knowledgeable team at Glacier Country Tourism has helped us connect to the visitor and neighboring communities to really provide quality info to our guests. We have seen increased web traffic through Glacier Country Tourism online referrals. We have loved connecting with other regional tourism businesses to promote our area the best we can to the visitor. We love Glacier Country Tourism, their staff, the members and the incredible board we have had the pleasure to work with!

- Amber Pacheco-Holm, Montana Sky