WHO WE ARE Glacier Country Regional Tourism Commission is a nonprofit organization dedicated to a balanced partnership among eight western Montana counties (Flathead, Glacier, Lake, Lincoln, Mineral, Missoula, Ravalli, and Sanders), Glacier National Park, and other entities.
MISSION Dedicated to promoting tourism in Western Montana.
VISION STATEMENT Be the leading destination steward balancing our culture, natural environment, and quality of live and experiences.
We, yearly, create a marketing plan to establish a strategy for all of Glacier Country Tourism’s advertising and publicity to: a) reach Glacier Country’s identified markets and audiences; b) present them with a unified message; c) create a desire to visit and, d) get visitors to come and stay in Glacier Country.
VALUES STATEMENT We will passionately pursue our mission with honesty, integrity, equality and respect.
HONESTY Operate fairly and with transparency to earn the trust of public and private partners, members and the travel and tourism industry at large.
INTEGRITY Exercise sound judgment and leadership benefiting residents and visitors to Western Montana.
EQUALITY + RESPECT Celebrate and honor the diversity of Glacier Country’s communities, cultures and natural beauty to foster a united sense of place.
Glacier Country Tourism’s professional, dedicated and enthusiastic board and staff love promoting Western Montana’s Glacier Country as a travel destination.
These are the following qualities we value most:
Glacier Country Tourism provides a marketing voice much louder than what we could do on our own. Their audience exposure and traffic are at a scale we’d be silly not to take advantage of.