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Western Montana's Glacier Country

WHO WE ARE Glacier Country Regional Tourism Commission is a nonprofit organization dedicated to a balanced partnership among eight western Montana counties (Flathead, Glacier, Lake, Lincoln, Mineral, Missoula, Ravalli, and Sanders), Glacier National Park, and other entities.

MISSION Western Montana's Glacier Country partners with our Western Montana communities to welcome visitors and support livelihoods while protecting quality of life, extraordinary outdoor resources, and cultural heritage.

VISION Western Montana's Glacier Country will be the leading destination steward of our region's cultural heritage and natural environment, balancing the quality of life of our residents with the quality of our visitor experiences.

We create a destination organization plan yearly to:

  1. BE an advocate for Western Montana
  2. ENCOURAGE responsible tourism and recreation
  3. ENHANCE experiences in rural communities
  4. SHAPE demand and disperse visitors
  5. FOSTER stronger stakeholder alignment and collaboration

VALUES STATEMENT We will passionately pursue our mission with honesty, integrity, equality and respect.

HONESTY Operate fairly and with transparency to earn the trust of public and private partners, members and the travel and tourism industry at large.

INTEGRITY Exercise sound judgment and leadership benefiting residents and visitors to Western Montana.

EQUALITY + RESPECT Celebrate and honor the diversity of Glacier Country’s communities, cultures and natural beauty to foster a united sense of place.

Western Montana's Glacier Country’s professional, dedicated and enthusiastic board and staff embody and value the following qualities:

  • Leadership/Integrity/Accountability
  • Collaboration
  • Stewardship
  • Inclusiveness/Diversity
  • Passion
  • Innovation
  • Travel/Adventure/Experience/Fun/Excitement
  • Community
  • Sustainability/Resilience

Western Montana's Glacier Country is the advocate, partners and marketing arm for all communities and member businesses throughout Western Montana. As a member of Glacier Country Tourism, there are several ways to leverage their marketing to reach potential visitors interested in Montana.

- Diane Medler, Discover Kalispell/CVB/TBID