TRAVEL COMMUNICATION UPDATES: Check out the latest Glacier Country Tourism information on communication response and resources.

Glacier Country Tourism

WHO WE ARE Glacier Country Regional Tourism Commission is a nonprofit organization dedicated to a balanced partnership among eight western Montana counties (Flathead, Glacier, Lake, Lincoln, Mineral, Missoula, Ravalli, and Sanders), Glacier National Park, and other entities.

MISSION Dedicated to promoting tourism in Western Montana.

VISION STATEMENT Be the leading destination steward balancing our culture, natural environment, and quality of life and experiences.

We, yearly, create a destination organization plan to establish a strategy for all of Glacier Country Tourism’s messaging to: a) reach Glacier Country’s identified markets and audiences; b) present them with a unified message; c) create a desire to visit and, d) get visitors to come and stay in Glacier Country.

VALUES STATEMENT We will passionately pursue our mission with honesty, integrity, equality and respect.

HONESTY Operate fairly and with transparency to earn the trust of public and private partners, members and the travel and tourism industry at large.

INTEGRITY Exercise sound judgment and leadership benefiting residents and visitors to Western Montana.

EQUALITY + RESPECT Celebrate and honor the diversity of Glacier Country’s communities, cultures and natural beauty to foster a united sense of place.

Glacier Country Tourism’s professional, dedicated and enthusiastic board and staff love promoting Western Montana’s Glacier Country as a travel destination.

These are the following qualities we value most:

  • Leadership/Integrity/Accountability
  • Collaboration
  • Stewardship
  • Inclusiveness/Diversity
  • Passion
  • Innovation
  • Travel/Adventure/Experience/Fun/Excitement
  • Community
  • Sustainability/Resilience

Glacier Country Tourism is the advocate, partners and marketing arm for all communities and member businesses throughout Western Montana. As a member of Glacier Country Tourism, there are several ways to leverage their marketing to reach potential visitors interested in Montana.

- Diane Medler, Discover Kalispell/CVB/TBID