The Community Event Marketing Assistance Program, offered through Glacier Country Regional Tourism Commission, is intended to assist communities within the Glacier Country region to promote out-of-area attendance and increase nonresident visitor commerce and community revenue. This program is for either 1) existing events that have been consistently held in a community and have a demonstrated history of economic impact for that community or for 2) new events that can demonstrate through the submission process the event will generate out-of-area revenue coming into the community. This program is paid for and managed by Glacier Country Tourism. Events, creative and target markets must align with Glacier Country Tourism’s brand and strategic plan.
The community event must be held in the Glacier Country region, which includes Flathead, Glacier, Lake, Lincoln, Mineral, Missoula, Ravalli and Sanders counties. The event organizer must be an eligible entity based in-region and be either a tribal government; a primary, registered nonprofit 501(c) organization; a city government; or a county government. Eligible entities are limited to one submission event per year. The eligible entity must also be the primary organizer of the community event.
The purpose, content, and/or material aspect of the community event must be suitable for audiences of all ages. Some event-based activities are not eligible to be considered for funding, including but not limited to, county or community fairs, school and league tournaments, high-school or family reunions, professional, or sporting and/or other events that are not identified as an interest to nonresident visitors, as well as members-only events.
Each awarded destination event will include $500 in direct marketing assistance, and a match is not required; however, the eligible entity may contribute additional funds to the campaign. 30-day event package ($700 value)
Facebook and Instagram paid event and/or click to web ads for one month ($500 paid promotion)
The Event Application Cycle begins April 1, 2022. This is a one-year pilot program with two event packages per month awarded. Submissions are considered, reviewed and awarded in an on-going basis until 24 events are awarded. A determination of award and award amount will be made within 30 business days from the date of completed submission. A high-level of concentration will be given to events held in rural communities. Glacier Country Tourism will provide detailed reporting of the media placements.