Glacier Country Tourism COVID-19 Recovery Strategy

COVID-19 UPDATE Check out the latest Glacier Country Tourism information on communication response and resources.

Dear Glacier Country Partner,

Glacier Country Tourism is monitoring the coronavirus (COVID-19) situation closely. We recognize that many of our partner businesses are severely impacted by the global pandemic, and that hundreds of businesses in the region depend on tourism for their livelihood. 

We have a plan in place to get the pipeline filled and hit the ground running when it’s deemed appropriate. We want to share with you the efforts that Glacier Country Tourism is currently taking, and the steps we plan to take once travel is given the thumbs up. Glacier Country Tourism (GCT) has two primary audiences for messaging–consumer and partner. We have created strategy and efforts for each:



  • Ready to launch consumer drive-market campaigns, webpage marketing, direct email marketing, social media, B2B and earned media once risk assessment has been declared at a level where consumer travel confidence may begin to recover.
  • Working with media (influencers and traditional media) to plan trips to Western Montana once it’s deemed appropriate.
  • Work with international, state, community and business partners to promote the region is safe and open for business.
  • Continue to offer our visitor information center grant and cooperative marketing grant programs and provide customer service trainings throughout our region. We will encourage grant-funding programs by DMO partners across Montana.
  • Promote Western Montana to meeting planners who are looking to meet in locations with wide open spaces.

Racene Friede
President CEO – Glacier Country Tourism