Western Montana’s Glacier Country uses a mix of advertising, storytelling and personal connections to reach people who are thinking about visiting the region. We help them move from being curious to actually planning—and taking—a trip. Whether it's through our website, social media, blog, call center or travel guide, we make it easy for people to learn about the region and get excited about visiting any time of year.
Our goal isn’t just to bring in more people—it’s to bring in the right people. We aim to bring in travelers who value our landscapes, respect our communities and seek meaningful, responsible experiences. These preferred visitors are often repeat guests, Montanans or international travelers who contribute positively to the region—economically, socially and environmentally.
We run targeted ad campaigns that show up in the right places at the right times, and we promote to specific audiences, such as international travelers, motorcyclists and snowmobilers. We also promote regional storylines and themed content, for example our Glaciers to Geysers campaign as well as our Guiding Glacier series—inspiring stories about the guided experiences available in Western Montana, and the Montanans behind them.
Across all efforts, our ads highlight what makes Glacier Country special: small towns, outdoor recreation, incredible scenery and four-season adventures. At the same time, we encourage responsible travel and help potential visitors take the next step toward planning a trip.
Our digital presence serves as the foundation of traveler engagement.
Website: Our main travel website, glaciermt.com, is where most trip-planning starts. With more than 2 million visits per year and over 453,000 active users, it offers intuitive navigation, immersive visuals and in-depth travel content—like things to do and places to stay—that helps move users from inspiration to itinerary.
Blog: Our blog tells stories about the region—things like seasonal trip ideas, hidden gems, local voices and how to visit with care. Readers stay on the page an average of six minutes, which shows they’re engaged and interested.
Social Media: We connect with a highly engaged audience of more than 400,000 followers across platforms. With 1.5 million annual video views and 1 million engagements, social media serves as a powerful tool for inspiration, education and real-time interaction.
Consumer Newsletter: Our seasonal e-newsletters go out to more than 310,000 active subscribers. These emails include timely travel inspiration and links back to our website, helping keep Glacier Country top of mind when travelers are deciding where to go next.
We combine human connection with hands-on tools to guide travelers.
Call Center: Our call center is staffed by Montana locals who know the area and stay up to date on what’s happening in Glacier Country. They answer more than 200,000 questions a year from people looking for trip advice, and they’re available five days a week. We recently expanded support to include Glacier National Park, now providing support for the vehicle reservation line and direct outside-the-park vacation planning assistance for Glacier National Park. This partnership helps us better serve travelers with timely, accurate information.
Travel Guide: We print and distribute 150,000 copies of our travel guide every year. It’s a comprehensive, go-to resource for visitors—and the digital version on our website receives more than 80,000 unique views annually. Ad sales fully cover production costs, helping support local tourism without relying on lodging tax dollars.