Glacier Country Cooperative Marketing Match Program

Western Montana's Glacier Country Cooperative Marketing Project Match Program (CMPMP) is designed to provide 50/50 matching expense funding for projects to promote an area or event on a cooperative basis with a not‐for‐profit tourism‐related organization. The intent of this program is to encourage the development of new or expanded marketing projects, thereby increasing the tourism appeal of the city or region to out-of-area visitors.

PROGRAM REQUIREMENTS

Applicants for the program must have an active status as a not‐for‐profit organization with the Montana Secretary of State. Proof of registration as a not‐for‐profit corporation, with active standing, registered with the Montana Secretary of State must be provided in advance. Tribal governments must provide a letter of approval from the authorized tribal chairman at the time of the project.

• Montana not‐for‐profit organization
• Montana tribal government
• Montana city or county government

The match program is not intended to be a sustainable funding source. The amount and frequency of awards an applicant organization has received will be taken into consideration.

• No “pass through” entities may be utilized to apply for project funding. The applicant organization must own and be legally responsible for the project seeking grant funds.
• No state or federal agencies may apply.

This is a match expense program. The applicant match must be "hard" dollars, an actual money investment in the project. The cash match is $1 or more grantee: $1 Glacier Country. In‐kind services are not considered a qualified match. The match must be applied to the project as outlined in the application. Glacier Country may provide up to, but not more than, 50% of any one line item within a project application. Under no circumstances will Glacier Country provide more than 50% of the total marketing budget or any line item within the project.

Projects are limited to applicants within the geographic boundaries of the Glacier Country region: Flathead, Glacier, Lake, Lincoln, Mineral, Missoula, Ravalli and Sanders counties.

All state of Montana lodging tax guidelines/rules/contracts to which Glacier Country must adhere are relevant and required for the cooperative partner. These rules and regulations are law under Montana Administrative Rule (ARM). Glacier Country will be active in every aspect of the project to ensure it meets these legal requirements.

APPLICATION QUALIFICATION REQUIREMENTS 

Applications must be submitted to Glacier Country's office using the official online tool Submittable. The Cooperative Marketing Program awards funds to not‐for‐profit tourism‐based/related organizations, including officially recognized convention and visitors bureaus, chambers of commerce, economic development corporations, associations, museums, etc. and projects that develop new or expand marketing projects, thereby increasing the tourism appeal of the area or city.

All applications will provide:

• A narrative describing your project/event
• A description of what are you requesting funding for
• A detailed budget
• A description of your short- and long- term strategy for the success and sustainability of the project or event
• Research and statistics, if available, as a baseline to evaluate the success of the project
• Details of how the project will be evaluated in quantifiable metrics

There are two steps in the review phase of the grant.

1. Phase one is project qualification, where the organization and project are reviewed to ensure they meet the requirements of the program. 
2. Phase two is committee review, where Glacier Country's Grants Committee reviews and discusses the application. 

These two phases can take two to six weeks. 

Applications will be accepted on a first-come, first-served basis.

Any previous breach of contract agreement with Glacier Country may disqualify an applicant from consideration.

New project submissions will typically have precedence over resubmission of projects.

FINANCIAL QUALIFICATION REQUIREMENTS

Cooperative marketing match projects must have a total budget of at least $500. The maximum amount of matching funds that Glacier Country will supply per project is $7,000. 

For print projects or for purchase of goods and equipment over $500, a minimum of three bids must be obtained, and the lowest bidder must be used. Original bids or original bid faxes must be on file in the Glacier Country office for all approved cooperative marketing projects. A sample bid request is part of these guidelines.

Sample Bid Request Form

• Item to be printed/purchased:
• Quantity:
• Color:
• Paper stock:
• Size and folds:
• Ad sales: Yes or No
• Freight charges: (if none, please state zero)

ELIGIBLE PROJECTS AND ACTIVITIES

Cooperative marketing match program funds are to be used solely for marketing projects. Administrative expenses are not eligible, including wages and travel expenses. In‐kind services are not eligible to be matched. 

Eligible Projects and Activities: (All service providers must be preapproved by Glacier Country)

• Workshops and trainings (customer service, hospitality, marketing)
• Travel trade and conference exhibit space and/or display booth
• Strategic planning, destination and experiential product development and packaging
• Professional design services; total cost of services cannot be over 20% of total project budget with services itemized on final billing
• Paid regional or national print and digital advertising; audience must be out of area to the host community
• Survey Kits from the Institute for Tourism and Recreation Research; the survey kit is a service (for a nominal fee) by the ITRR that helps Montana communities gather information about their visitors and/or attendees of a specific Montana event
• Marketing display
• Promotion of special events
• Brochures, rack cards, maps, etc.; must include long‐term distribution plan and, if a print piece, must also be available in online digital format
• Contracted distribution services
• Costs to erect outside information areas and/or official wayfinding signage
• Case‐by‐case project
• Must meet the Montana Tourism Advisory Council Rules and Regulations

INELIGIBLE PROJECTS AND ACTIVITIES

Examples of ineligible projects and activities include, but are not limited to:

• Applicant's personnel costs including wages, travel, per diem
• Administrative overhead/indirect costs
• Office supplies including but not limited to postage, photocopies, telephone or internet charges
• Costs of promotional items (pens, pencils, t‐shirts, hats, general merchandise, etc.)
• Annual subscriptions/membership costs
• Projects that do not contribute to increased out-of-area visitor capacity and expenditures
• Projects where the investment could be considered a regular cost of doing business
• Webpage development, domain registration and website hosting
• Social media posts, Google AdWords and press releases
• Routine upkeep and maintenance expenses
• Infrastructure of any kind
• Relocation information of any kind

APPLICATION AND AWARD PROCESS

Applications will be reviewed upon receipt. Projects and activities will be evaluated on a case‐by‐case basis. A review committee consisting of Glacier Country board members and the Glacier Country President CEO will review applications and make recommendations to the authorized authority. If approved, the application will be considered a contract between Glacier Country and the applicant. 

• Applications are accepted until the funding pool is allocated.
• Beginning July 1 of Glacier Country's fiscal budget year, the grant process is on a first-come, first-served basis. The grant program is open until all available funding is allocated for the respective budget year.
• The grant project must have a positive impact on out-of-area visitation. This may include promoting accessibility, showcasing local activities and amenities, or providing media  that are available in that area or community or positively impact media or nonresident visitors with information and images.
• The project funding pool is $50,000 (FY 2025).
• The maximum award is $7,000.
• Applications will be evaluated on a pass/fail rating system.
• No state or federal agencies may apply.
• Payment is issued as direct payment to vendors for services rendered at no more than 50% of actual up to the award amount. 

For questions, please contact our office at 406.532.3234.