WHO WE ARE Western Montana’s Glacier Country is the officially recognized destination stewardship organization for our region including the eight counties of Flathead, Glacier, Lake, Lincoln, Mineral, Missoula, Ravalli and Sanders. Along with our in-region partner convention and visitor bureaus (CVBs), our organization is essential to the economic and social well-being of the 75+ communities we represent, driving direct economic impact through the visitor economy and fueling development across the entire economic spectrum by creating familiarity, attracting decision-makers, sustaining air service and improving quality of life for the people who call this place home.
MISSION Western Montana's Glacier Country partners with our Western Montana communities to welcome visitors and support livelihoods while protecting quality of life, extraordinary outdoor resources, and cultural heritage.
VISION Western Montana's Glacier Country will be the leading destination steward of our region's cultural heritage and natural environment, balancing the quality of life of our residents with the quality of our visitor experiences.
We create a destination organization plan yearly to:
VALUES STATEMENT We will passionately pursue our mission with honesty, integrity, equality and respect.
HONESTY Operate fairly and with transparency to earn the trust of public and private partners, members and the travel and tourism industry at large.
INTEGRITY Exercise sound judgment and leadership benefiting residents and visitors to Western Montana.
EQUALITY + RESPECT Celebrate and honor the diversity of Glacier Country’s communities, cultures and natural beauty to foster a united sense of place.
Western Montana's Glacier Country’s professional, dedicated and enthusiastic board and staff embody and value the following qualities: