Western Montana’s Glacier Country will continue to develop our community engagement program to build public support around a shared vision for the destination—balancing economic development, sustainable tourism and quality of life. As awareness of the tourism industry grows, positive and negative perceptions of it also grow. Montana’s destination organizations, including Glacier Country, have mostly operated behind the scenes without telling our own story—sharing what we do, how we do it, why we do it and how we measure our success with qualitative and quantitative metrics is imperative to transparency and to engaging our communities.
This program works with a much broader audience to ensure our shared efforts are inclusive, thoughtful, accurate, trusted and empowering. We support and foster community engagement and involvement as well as utilize project funding to not only develop projects but implement them when and if appropriate.