Montana Tourism Industry Unites for ‘Montana Aware’ Campaign

COVID-19 UPDATE Check out the latest Glacier Country Tourism information on communication response and resources.

The Montana Department of Commerce’s Office of Tourism and Business Development (MOTBD) has launched the “Montana Aware” campaign to promote safe and responsible behavior among those who are traveling in the state. The public health initiative aims to educate residents and visitors on best practices to slow the spread of COVID-19. 

“Our top priority is to keep those who live, work and travel in Montana safe,” said Commerce Director Tara Rice. “It’s important that we put safety first and adventure second because we all have a shared responsibility to slow the spread of COVID-19.”  

The “Montana Aware” initiative is a formalized effort encouraging Montana’s tourism partners and local businesses to use flyers, posters, social media messages, customer emails and business websites to help inform guests about public health guidelines and best practices. The MOTBD first began promoting a safety message on June 1 and worked with tourism partners to do the same. Through the formal “Montana Aware” campaign, 17 of Montana’s Convention and Visitors Bureaus and six tourism regions share $5 million to promote the initiative. 

Gardiner CVB, Belgrade CVB, Miles City CVB, Livingston CVB, Red Lodge CVB, Glendive CVB, Havre CVB, Billings CVB, Big Sky CVB, Bozeman CVB, Missoula CVB, West Yellowstone CVB, Great Falls CVB, Kalispell CVB, Whitefish CVB, Butte CVB, Helena CVB        

Southeast Montana, Southwest Montana, Central Montana, Missouri River Country, Glacier Country, Yellowstone Country       

“We are excited to help the Department of Commerce in their effort to help coordinate and distribute the “Montana Aware” initiative throughout the eight counties of our region. We encourage businesses and organizations who are interested in assisting with this effort to contact our office,” said Racene Friede, President & CEO of Glacier Country Tourism. “A formal program is in development that helps cover community level coordination and production of the materials in this toolkit. We hope to work closely with one or two nonprofit organizations in each community as we help encourage practices for the health and safety of all.”

Safe Travel Guidelines
Before travelers hit the road, they should, “Know before you go.”
 + Know the local public health guidelines before arriving to their destination
 + Understand some services and destinations may be limited
 + Stay home if they’re sick

When travelers are on the road, they should:
 + Wear a mask–face coverings are required in certain indoor spaces and for certain organized outdoor activities in counties currently experiencing four or more active case of COVID-19
 + Maintain social distance (at least 6 feet apart)
 + Wash their hands and use hand sanitizer
 + Avoid touching their face
 + Cover coughs and sneezes

The “Montana Aware” initiative is funded with federal dollars through Montana’s Coronavirus Relief Fund. For more information about the Montana Aware program go to VISITMT.COM.