Tread Lightly! and Glacier Country Tourism Partner to Promote Responsible Motorized Recreation

September 8, 2021

NEWS FROM:

Glacier Country Tourism and TreadLightly!

FOR IMMEDIATE RELEASE

TREAD LIGHTLY! AND GLACIER COUNTRY TOURISM PARTNER TO PROMOTE RESPONSIBLE MOTORIZED RECREATION

Centerville, UT— Tread Lightly!, a U.S.-based nonprofit dedicated to promoting responsible outdoor recreation through stewardship and educational programs today announced Glacier Country Tourism (GCT) its newest Official Partner.

As an Official Partner of Tread Lightly!, GCT’s support will help to ensure outdoor enthusiasts and visitors in Western Montana are reached through trail stewardship projects, recreation training and education campaigns. GCT’s goal is to leverage the resources of Tread Lightly! to advance its responsible travel initiative and mitigate the community impacts created by overuse and misuse of motorized recreation.

“Thank you to Glacier Country Tourism for bringing the Tread Lightly! message to their region,” said Matt Caldwell, Executive Director of Tread Lightly!. “We look forward to working together to address the pressing recreation impacts on public trails through stewardship efforts and by educating locals and visitors about responsible motorized use.”

Glacier Country Tourism represents 75 communities in eight counties in Western Montana, including iconic outdoors sites such as Glacier National Park, the Flathead Corridor and tribal lands in the area. GCT has committed to promoting responsible recreation to minimize impacts in the outdoors.

“Responsible recreation is crucial to protecting our treasured forests and trails in Montana,” said Racene Friede, President and CEO of Glacier Country Tourism. “Educating motorized users on Tread Lightly!’s trail ethic and principles will help keep these places accessible, healthy and beautiful for generations to come.”

About Tread Lightly!

Tread Lightly! is a national nonprofit organization with a mission to promote responsible recreation through stewardship programs and ethics education. Tread Lightly!’s educational message, along with its unique training and restoration initiatives are strategically designed to instill an ethic of responsibility in outdoor enthusiasts and the industries that serve them. The program is long-term in scope with a goal to balance the needs of the people who enjoy outdoor recreation with our need to maintain a healthy environment. Tread Lightly!’s award-winning materials, programs and services are solutions to some of the nation’s most pressing recreation issues. Individuals and businesses can commit to Tread Lightly! and protect outdoor access by becoming a member at www.treadlightly.org.

About Glacier Country Tourism

Glacier Country is recognized by the Tourism Advisory Council (TAC) and the state of Montana as the official marketing, management and stewardship organization for Western Montana. Glacier Country is funded in part by the state accommodations tax (bed tax) and by private membership funds. Geographically, Glacier Country includes Flathead, Glacier, Lake, Lincoln, Mineral, Missoula, Ravalli and Sanders counties. For more information visit http://www.glaciermt.com and https://partners.glaciermt.com.

For general inquiries:

For more information contact: Jerrica Archibald, jerrica@treadlightly.org 801-627-0077 or Lucy Guthrie, lucy@glaciermt.com 406-239-3193

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